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PURE SAFY BRANDING

Europe’s first independent Agency focused on the Muslim Consumer. We are Pure Safy: an Islamic Branding Agency. We are specialized in Islamic Branding and Advertising, serving the largest worldwide growth opportunity. We guide brands in crossing borders & cultures without changing their identity when approaching the Muslim market. We help make brands accessible across the globe, appreciated and accepted by the Islamic consumer.

We live in a world where consumer behaviour changes rapidly. Where brands seek growth. Where consumers want to meet (new) brands. Our vision is clear. We exist to help and guide brands in connecting with these consumers. The Muslim market is taking off, especially in sectors such as fashion, cosmetics, wellness, pharmaceuticals and tourism. The current total Muslim market is worth $2,2 Trillion and is still growing each year with $500 Billion. Many brands are trying to tap into this market, but seem to be challenged by finding the right communication tactics that actually resonates with this market. We have the knowledge to do so. By developing relevant, outstanding and thus effective communication strategy & tactics that will get you into the inner circle of this group of consumers.

OUR CAPABILITIES:

v

Consulting

Branding

Marketing

Instore Strategy

Social Media Campaigning

Design

OUR VALUES:

Integrity

Respect

Sustainability

Fun

ABOUT PURE SAFY


Europe’s first independent agency focused on the Muslim consumer.

Share your brand values with new consumers.

We are Pure Safy Branding: We are specialized in Islamic Branding and Advertising, serving the largest worldwide growth opportunity. We guide brands in crossing borders & cultures without changing their identity when approaching the Muslim market.

We help make brands accessible across the globe, appreciated and accepted by the Islamic consumer. There are core values that your brand represents, we are able to identify them and connect them with the Islamic consumer group.

With our extensive knowledge in marketing, we took a unique position helping brands in different markets such as fashion, food, travel, retail and other markets.

Our team consists of people of all walks of life. With different lifestyles. From winning prestige awards to inspiring millions of people across the globe. This truly gives us the unique ability to really understand the needs of our clients and create tailor made communication strategies, with real added value. Bringing people and brands together, with a focus on safeguarding your identity. Pure Safy Branding was founded by Abdelaziz Aouragh and Jorn Moraal. Both have extensive experiences and networks with proven records of accomplishment.

GET IN TOUCH

Pure Safy Branding Agency is based in Amsterdam, The Netherlands and in Dubai, United Arab Emirates.

 

14 + 9 =

A  Mecca of Opportunities

Marketing and communication focusing on Muslims is the way forward. According to The Economist, Islamic Branding is the next global growth opportunity.

But most marketers and advertising specialists lack knowledge of how to communicate with this audience. It is easy to misunderstand the Muslim consumer, fall into stereotypes or even accidentally insult the prospective customer. Most marketers have little knowledge of the standards and values of the target group.

Abdelaziz Aouragh knows how to speak to this audience better than anyone. He is the target group. After launching his Arabic bodycare brand El Asira, Aouragh was buried under worldwide media attention. The enthousiastic Dutch entrepreneur, who is now regarded as the foremost Islamic Branding specialist, decided to summarize his experience and vision in this book.

Read how Aouragh meets with European top CEOs and managers to advise them on how they can gain more ground, and how he explains the many similarities and shared values of European products and the Islamic world.

Islamic Branding  is an essential read for the commercial business students and entrepreneurs who recognize opportunities in an evergrowing market. Let Abdelaziz Aouragh help you build bridges between two worlds.

Endorsements:

‘Aouragh plainly shows this audience has never been catered for.’ — Heleen van Oord, Investor, Founder DQ&A Media Group, Dutch Business Woman of the Year 2013

‘If only we had spoken with people like Abdelaziz before we started our Middle Eastern ventures.’ — Rob Marijnen, Director Africa/Middle East, Heineken International Amsterdam

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